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Part 4: STRENGTHS AND LIMITATIONS OF QUANTITATIVE RESEARCH DESIGNS




INTRODUCTION


One benefit of conducting experimental research is that it enables researchers to confidently attribute the results to the experiment's effects. This differs from descriptive and correlational research, which uses fewer rigid approaches to explore and describe phenomena and may not yield clear conclusions. Experimental research's scientific and statistical rigour maximises internal validity and increases the likelihood of generalising findings beyond the study sample. However, it is essential to note that the literature highlights methodological limitations that could impact research results' internal and external validity, ultimately limiting their practical applications (Walker, 2005).