INTRODUCTION

Quantitative research is a widely used survey research method that aims to systematically gather information from respondents to predict and understand various aspects of the population's behaviour. This involves sampling, designing questionnaires, administering surveys, and analysing data. Different types of surveys include in-person and telephone interviews, omnibus surveys, and self-administered questionnaires.

Despite its effectiveness, quantitative research has some limitations. It primarily collects naturally quantitative data and analyses it using mathematical methods. However, researchers can employ measuring instruments to convert non-quantitative phenomena, such as beliefs, into quantitative data. Many researchers adopt a pragmatic approach and use quantitative methods to gain a broad understanding, test hypotheses, or study quantitative phenomena.

Survey Research has become a major, if not the primary, technique for studying and asking participants one or more questions about their attitudes, perceptions, or behaviours (Stockemer, 2019).