Information
Summary: Discusses the importance of corporate identity in project branding and stakeholder engagement, emphasizing the establishment and maintenance of a consistent corporate identity to enhance project recognition and credibility.
Learning Objectives:
In addition to the channels and tools you will use, the message you convey to your target audience is also important. Content creation and corporate identity are the factors that affect the effectiveness of the message you will convey. The point you need to pay attention to when creating content is not to include unnecessary and incorrect information. You can make necessary referrals by creating a web page with detailed and up-to-date information and by including this page in the messages and images you will send. Activities for realization of corporate identity, on the other hand, include activities aimed at ensuring the same dissemination order and thus increasing the memorability and impact. Creating the project logo, choosing the colors to be used in the images, standardizing the footer and header notes to be used in official correspondence, establishing a web page and obtaining e-mail address, and regularly sharing current content are among these works. Managing social media accounts, sharing properly, and responding quickly to incoming interactions and comments can also be counted among the factors that increase institutionalism. You can use brochures, posters, business cards, presentations, information notes, promotional materials (note papers with logo and web page, post-it, agenda, mug, etc.) in the message you send. While making use of printed materials, keeping them to a minimum and using recyclable/recycled materials will also be an important contribution to environmental sustainability.
Another important point to consider when creating your messages is the rules of the granting program and/or institution. These rules may sometimes restrict your dissemination and visibility activities. Apart from this, some programs (for example Erasmus+) also impose an obligation to include the waiver text in the texts and images. In addition, it may be obligatory to indicate the logo, visual and grant support of these programs, funding institutions and, if any, other organizations mentioned in the program guide. Some programs may have separate guidebooks for visibility and promotion. It is important for a successful project proposal to examine these during the project preparation phase and to state that they will be taken into account in the implementation.
