2.5 Relationship Between Analysis and Objectives

Summary: Highlights the iterative relationship between problem, objective, and strategy analysis, emphasizing the need for alignment and refinement throughout the project lifecycle.

Learning Objectives:

1. Understand how the findings from problem, objective, and strategy analysis inform each other.
2. Learn how to ensure alignment between analysis results and project objectives.
3. Recognize the iterative nature of analysis and its role in refining project goals and strategies.

It is also helpful to standardize the way the hierarchy of project objectives is defined.

In this regard, the following method can be followed:

(i) Express the Overall Objective as "contributing to…..";

(ii) Express the purpose of the project in terms of the benefits provided to the target group such as ‘Increased/improved/etc……….’,

(iii) Express the results tangibly and concretely in past tense as 'Delivered/produced/executed etc.’, and

(iv) Express the activities in the present tense, starting with an active verb such as 'Prepare, design, build, research....'. (EU Commission, 2004, p.77)