Information
The participation of those in the target audience in visibility, promotion and dissemination activities will enable the project to reach more people with the target group profile. It is expected that a target group with similar characteristics will have a high level of communication with each other. For this reason, when a person in the target audience introduces the project to their peers and colleagues, more people are reached. In extreme cases, this creates a snowball effect, reaching far more people than intended (Pescher etal, 2014). For example, some of the challenges produced create a viral effect (See: Ice Bucket Challenge).
Contests: In addition to contests that may have a viral effect, prize-winning contests can be organized at the local level. For example, you can use the budget allocated for the project logo design (if the grant program allows) by organizing a competition. In addition, You can organize a contest related to the subject of the project such as painting, poetry, literature, design, project. In this case, you will not only be able to carry out an activity required in your project with your target audience, but also ensure that the project will spread and be promoted to the target audience. The target audience that will participate in your contest will have also examined your project, so it would be useful to provide information about your project in your contest announcement.
Digital Communities / Web Pages: Social media, digital communities and web platforms, which are widely used and popular today, are online places where different target audiences come together. You can ensure the dissemination and visibility of your project by creating digital platforms and communities, or by finding a platform or community that is already suitable for your target audience. As a result of the information sharing and visibility activities you will carry out, you can receive feedback and contributions from the wider community.
Social media: Today, politics, sports, public and private institutions and organizations actively use social media platforms to receive interaction and feedback and thus to increase the quality of their services and products. In order to benefit from these opportunities within the scope of your project, you should use your social media accounts actively and interactively. For this reason, it would be appropriate to specify your measures and activities regarding social media in your project proposal.
Inclusion of target group and disadvantaged people: Inclusion of the disadvantaged has gained importance especially in recent years. Disadvantaged people cannot adequately participate in social decision-making mechanisms, activities, projects, and cannot express their opinions due to their situation. In your project proposal, it is important that you design activities that will reach these people and ensure their participation and take precautions. While some grant programs directly target disadvantaged groups, some programs can provide extra funding for disadvantaged people. Disadvantage may arise due to concepts such as geographical, cultural, economic, social, educational, disability, immigration, discrimination, gender inequality. If you think which disadvantageous situations can be seen predominantly in your target group, you are expected to give your justification for this.
For example, when you organize a conference, you can offer a translation service for the hearing impaired. Similarly, you can receive facilitator services for the disabled in trainings. If your project envisages the establishment of a center, you can also indicate in the proposal your measures to facilitate the access of the disabled to this center. If your project envisages a mobility abroad, you can put budget for the travel materials of your disadvantaged participants.
Perspectives and approaches to participation and inclusion are not limited to these. If a different approach to these concepts is requested in the project call for proposals, program priorities and evaluation criteria, you should also make an evaluation and justification in this respect.
